Explain the central ideas of the text, paying particular attention to Research Paper

Explain the central ideas of the text, paying particular attention to how the author explores the relationship between film and - Research Paper Example It is no wonder that the issue of racism and colonialism has been covered in cinema numerous times with a further criticism expounded in different literary works. Sundry authors tried to display the problem of racism expressing own attitude to its consequences and influence on political and social sphere of life. Among a long list of such examples, there are Daniel Leab, Donald Bogle, Richard Maynard, Ralph Friar, Lester Friedman and many others who made an attempt to research the rate of veracity in the representation of colonial aspects in cinematography. Despite the fact demonstration of colonised nations contains a high level of distortion and it hardly can be compared to the real events, Stam and Spence (2009) consider that the biggest mistake of all critics is that they tend to forget that films in most cases are invention, fable and fiction. While numerous researchers focus on plot and characters analysing ‘positive images’, it has been found that frequently such images may be accepted as subversive leading to counterproductive effect and spreading racism in spite of their favourable representation and good intentions. The research of Stam and Spence takes into account the effect of sexism and anti-Semitism to provide a study on methodology and analysis on representations of texts. The authors explain the most important definitions such as colonialism, the Third World and racism. Hence, it has been concluded that historically racism evolved from the colonisation process and representatives of racism became those people who suffered from colonisation. Racism by its nature is not only the process of putting standards on values, asserting benefits of some nations and disparaging of other people, but it is a powerful source of scorn, violence, discrimination and crime. The idea to depict colonialism firstly started in literature where subjection of nations was considered as a way to eliminate overall ignorance and tyranny. Glorification of colon ialism can be met in the works of Daniel Defoe, Montaigne and even Shakespeare. The depiction of racism in the films that more often occurred in the beginning of twentieth century showed colonised nations from negative sides, which was not an unpredicted action of European film-makers. According to the research of Stam and Spence (2009), the history has been misinterpreted and falsely represented by cinematography that used to put cliches and unfair images on oppressed people. Numerous errors have been made in Hollywood films that misinform their viewers and change the real events. Hence, the representation of safari as a jungle with beasts of prey or the depiction of the period right after the Second World War without the existence of one single black person can be a good example of such blunders. Due to the conclusions of the authors, the most significant error of films is not the picture of changed stereotypes but the lack of oppressed groups as it happened with the exclusion of blacks on the screen. At the same time, the American musicals with the participations of only black actors were made by white film-makers especially for black audience and also could be accepted as racism since there was a total absence of white actors for saving the fabrication of existed stereotypes. Another wrong tendency that can be noticed in the European and American films is the usage of incorrect language when

The Management of Innovation Essay Example | Topics and Well Written Essays - 3000 words

The Management of Innovation - Essay Example .. the act that endows resources with a new capacity to create wealth† (Drucker, 2011). Considering the growing importance for innovation, this paper aims at identifying three organisations from a single industry and to study and analyse the innovation attempts by these companies. Chosen Industry and Companies: The industry chosen here is the IT and Computing Industry. The chosen companies here for this study include a) IBM, b) Microsoft and c) Google. The main reason to choose this industry is the every changing market for these products and services. Also, IBM, Google and Microsoft are multinational companies with a wide presence across the globe hence these are the best companies to be studied for their attempts and approaches towards innovation. Industry Analysis: Several studies have confirmed over the past few years that innovation is becoming an important aspect of the businesses. Almost 90% of the businesses treat innovation as a priority and this has led to a significa nt increase in the innovation and the need and importance of innovation (Shukla, 2009). It has clearly been noted that innovation has a major impact on the strategic planning in the industry and is also a major factor in wealth creation as well. The information technology industry as a whole is an ever changing environment. According to Peter Drucker, a company which is unable to innovate in the current age of necessitating innovation then the company can face decline and extinction. The information technology industry is one where the companies need to be able to be innovative to be able to compete in the markets. A recent issue in the IT industry was where Microsoft has been faced with a high pressure due to the new Apps created by Google. Microsoft owns as much as 33% of the total markets and the company caters to a majority of the market (Vellante, 2010). Studies have also shown that the determinants of innovation and productivity are mainly competition. The IT industry has a hi gh level of competition and everyday one business or another seem to innovate something new, products, services or even new business systems. As very well identified by Peter Drucker, innovation is generally based a few main factors. Each of these has been discussed in brief in relation to the IT industry. Firstly, every company in the IT industry has faced several unexpected successes and failures. These as explained by Drucker is one of the few reasons and also an opportunity for companies to adopt innovation. Secondly, as seen the IT industry is one which has a constantly changing market, demographics and also market structure. Hence when a company is a part of this industry it is crucial that innovation is focused upon. Also, with the current knowledge and information based world, customers are looking for the best and latest options and prefer to have more innovative options rather than the old products and services with no improvements (Luebke, 2010). Hence a company participa ting in the IT industry requires innovating not only to meet these new knowledge needs but also to be able to develop and sustain itself in the industry against the competition. Hence considering these factors and elements, it is crucial to be innovative and to device innovative products and serv

Pardoning Death Row Prisoners Essay Example | Topics and Well Written Essays - 750 words

Pardoning Death Row Prisoners - Essay Example She corroborated her claim by not only leading an exemplary life during her time in the prison, but also managed to garner much social and institutional support in favor of her pardon. The second example is of a gangster Stanley Williams who murdered 4 people in cold blood and received a death sentence. In the following years, Stanley not only became a peace activist and a prolific writer, but also claimed that the prison life had made him a good person. Again, Stanley managed to attract the sympathy and support of many prominent citizens and organizations. Yet, both Karla and Stanley were executed, irrespective of their proclaimed rehabilitation on death row. Law serves many purposes in the modern societies. In case of a heinous crime like homicide, the purpose of the law is not only to give justice to the murdered individuals and their family members and associates, but also to set an example before the society, so that people may desist from committing such crimes in the future (Bedau 52). If the state starts pardoning or commuting the death sentences of the criminals who claim to have changed or have become peaceful individuals owing to religious or other benign reasons, this will provide a loophole to most of the death row prisoners to claim pardon by citing similar excuses. ... Such instances will not only set a dangerous precedent, but will amount to reducing the law to a joke. The transformation or improvement of a murderer does not relieve one of the debt one owes to the victims in particular and the society in general. Second Possible Position It is a known fact that in most of the modern societies, their always exists a gap of a couple of years, before the passing of a death sentence to a person guilty of murder and the actual execution. The primary purpose of the law is to make society a safe place to live. Hence, it is perfectly justified to protect society from a dangerous murderer or a habitual criminal by sentencing one to death. Considering the prolonged gaps between the passing of the sentence and the execution, it is quiet possible that a murderer may become a better person owing to introspection and the salubrious influences that one may come across in the prison (Tabak 181). If this fact is further corroborated by a prisoner's good behavior on death row over a prolonged period and is recognized and supported by prominent citizens and organizations, the state can certainly pardon or commute the death sentence of such a prisoner. Once a prisoner has credibly become a peaceful citizen and has managed to attract th e support of the society, executing one simply serves no purpose, but amounts to unnecessary and legal violence (Baird 46). More Agreeable Position In the context of the case presentation under consideration, the first position stands to be more valid and agreeable. The first position takes a more broad based and pragmatic view of the institution of law. The perspective adopted by the first position

Chicken Chunks Essay Example for Free

Chicken Chunks Essay I have designed the layout of my advert so that when it is broadcast simultaneously across all childrens television networks, and depicted in colour advertisements in all childrens magazines universally, certain aspects will stand out and be immortalised in the memory of children. The Chicken Chunks slogan at the top of the page is in large, bold writing and has golden wings, and the way I have ingeniously positioned the box in the middle of the advertisement shows all children what the product they will soon be rushing to their local retailer to buy looks like. I chose the title Chicken Chunks initially for the way that no other product presently or previously on the market remotely resembles it, but I quickly realised that the title was also an excellent way of helping the children to remember the products name because it uses alliteration. It is not proven, but it is widely accepted, that using alliteration greatly improves the chances of committing the name from your short to long term memory banks, thereby making the name of Chicken Chunks much more memorable. This will be especially effective considering that the target audience for our advertising campaign is very young. I also used clear, bold writing so that the text I placed upon my advert can be easily read and understood by a young child. I think my advert will be extremely successful at cornering the market for childrens microwavable meals in minutes in the UK and across the globe. It will happen not only because of the excellent marketing strategy I have devised to thrust my product into the consumer world with alarming speed, but also by the way kids choose food these days not only to suit their nutritional needs, but as a lifestyle choice. The words Chicken Chunks will be synonymous with the epitome of cool for all children under eleven. Chicken Chunks will be the embodiment of young culture and will soon be flying from the supermarket shelves as if moving of their own volition.

Western Expansion Essay -- United States History Historical Essays

The Westward Expansion Introduction The Westward Expansion has often been regarded as the central theme of American history, down to the end of the19th century and as the main factor in the shaping of American history. As Frederick Jackson Turner says, the greatest force or influence in shaping American democracy and society had been that there was so much free land in America and this profoundly affected American society. Motives After the revolution, the winning of independence opened up the Western country and was hence followed by a steady flow of settlers to the Mississippi valley. By 1840, 10 new western states had been added to the Federal union. The frontier line ran through Iowa, Missouri and Arkansas on the western side of the river. All parts of the valley except Wisconsin and Minnesota were well populated. Thus a whole new section had been colonized with lasting effects on the American institutions, ideals and ways of living. The far west was the land of high mountains, deserts, strange rock formations, br illiant colors and immense distance. Fur trade with Europe had now become a lucrative business and the fur traders became the pathfinders for the settlers. Migration was now possible by the discovery of paths over which ox-driven carts could be driven through seeking mountains and across the western desert. People wanted to move away from the overcrowded cities and this led to the migration into the uninhabited lands. Increased transportation like roads, railroads and canals and their construction created a demand for cheap labor making it easier for people to get jobs now, in contrast with the cities where there was unemployment. The pioneer movement for 70 years after the revolution roughly represented the form of 3 parallel streams, flowing westwards from New England, Virginia and South Carolina. The first pioneer groups tended to move directly westward. Thus the new Englanders migrated into western New York and along the shores of the great lakes, Virginians into Kentucky and th en into Missouri and the South Carolinians and Georgians into the gulf territories. Throughout the settlement of the Mississippi valley, most pioneers did not travel long distances and as a territory had been occupied, families would move into the adjacent one. There were boom periods of great activity, during which million acres of land were sold, alternated ... ...or wider opportunities. Even the safety valve theory has an element of truth when applied to ambitious young men of the professional class who had a better chance of making it big much quicker in the West than in the East. Without the open frontier, moreover, there would have been a much larger migration of young people from the farms to the cities; thus the frontier helped indirectly to check the exploitation of the working class by preventing it from expanding too rapidly. The Westward Expansion also weakened state and regional loyalties and promoted national unity due to its inherent mobility. Most westerners thought of themselves primarily as Americans, and wanted strong national government with broad powers for developing transportation and promoting the general welfare. The most significant feature of the Westward Expansion was that the pioneers took with them the essential institutions of their civilization. Thus we must look upon the Westward Expansion as one of the facto rs in the shaping of the American civilization but not the only one. AKSHARA PRADHAN Roll No. 385 Tute. Grp.- Tuesday, 1st Pd. Bibliography the history of the united states of america -H.B.Parkes

Kraft Foods Presentation

The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or await results from the United States. Key strategic decisions include which target market to focus on and what value proposition to signal. Important questions are also raised as to how the new product should be branded, which flavors to offer, whether Kraft should use traditional distribution channels or direct-to-store delivery, and what forms of advertising and promotion to use. The case provides a basis for discussing consumer decision making, and stresses the importance of providing a clear incremental benefit when introducing a new product in an established category. Decision Statement: Should Kraft have waited to launch the coffee pod in Canada until the company received results from the U. S.? Since they did a simultaneous launch, how can Kraft foods alter their marketing strategy to increase sales of the coffee pod? Kraft Foods: Kraft Foods was originally began as a cheese manufacturer in 1903 & has since evolved into North America’s largest food and beverage company – Had previously been a division of Phillip Morris Companies but became a public company in June 2001 – Operations consist of Kraft Foods North America and Kraft Foods international – Business is divided into five product categories: beverages, convenience meals, cheese, grocery, and snacks. One of the strongest brand portfolios of global consumer packaged goods players {text:list-item} {text:list-item} – Strong distribution network and a well-earned reputation for developing innovative new products and food applications Mission: to achieve leadership in the markets it served, which it pursued by fostering innovation, achieving high product quality, and keeping a close eye on profit margins. World leader in coffee sales with 15% of the global market; In Canada, Kraft’s Maxwell House and Nabob brands account for 32% market share. The Launch of the Coffee Pod In July of 2004, Geoff Herzog (product manager for coffee development at Kraft Foods Canada) found out that Kraft Foods North America was preparing an aggressive launch of coffee pods in the US. Herzog had less than a month to decide whether Kraft should proceed with a simultaneous launch in Canada, or await the U. S. results Herzog decided to go ahead with the launch ? This is where we believe the problem arose Created the Tassimo In order to Launch in Canada, Herzog had several decisions to make: Kraft owned two major brands in Canada, Maxwell House and Nabob, so the company would have to create a suitable branding strategy. Setting wholesale and retail prices for coffee pod Choose which flavors to offer Decide whether to use traditional distribution channels or direct-to-store delivery Develop an effective advertising and promotional strategy on a relatively limited budget Herzog would also need to present a convincing case that his plan and recommendations would in fact help Kraft expand its share of the Canadian coffee market, while also generating a satisfactory return on the company’s marketing investment. Marketing Strategy With an annual budget of only $1 million for the launch, Herzog faced tight constraints on his ability to introduce Kraft coffee pods in Canada. He would need to identify a cost-effective way to convince consumers that Kraft pods delivered better value the competitors’ pods Goal: 80% of SSP machine owners to try the product; and 60% of those individuals to repeat purchase Herzog was expected to at least break even by the end of 2006 Target Market: Individuals between 25-54, tended to be well educated and had a household income of $ 91,000 (Canadian household income was around $55,000) Three-quarters were married and 88% lived in single-detached homes in urban areas, primarily in the population rich provinces of Ontario, Quebec, British Columbia, and Alberta. Consumers were characterized by high levels of consumption, and their interests included exercising, entertaining at home, gourmet cooking, household decorating, gardening, and taking exotic vacations. Maxwell House and Nabob had similar profiles to SSP machine owners, except that individuals were typically over the age of 45 Buyer Behavior: Consumers typically purchased pods of the same brand as the machine they bought On the other hand, focus group research suggested that SSP machine owners valued flexibility of using different coffee brands in their brewers. Coffee quality was critical since it defined the entire coffee experience Market Share: Kraft expected that, of the 12. million households in Canada, SSP machines would be adopted by approx. 6% by the end of 2004 and 8% by the end of 2006. To maintain Maxwell House and Nabob’s share of the Canadian coffee market, Herzog estimated that Kraft would need to capture at least 35% of the coffee pod segment Product: By proceeding with the launch, Herzog needed to decide on a flavor selection Variety of pod offerings would be critical for building market share and category growth. Kraft’s manufacturing facility also had the ability to offer the product in a resealable bag with zip closure, keeping the product fresher Price: The price of the coffee pod itself ranges from $130-$200. Kraft planned to sell pods under Maxwell House label at a lower point than rival brands, retailing a pack of 18 pods for US$3. 99. Folgers charges $3. 99 for a pack of 16 This pricing would give retailers a 25% margin on Maxwell House, and at $0. 2 per cup, revenue that was more than four times the $0. 05 per cup from ground coffee Issues arose when deciding to follow the U. S. lead on pricing: On one hand, low prices could serve to drive sales volume and establish Kraft as market leader, but this strategy risks eroding brand image. Given the failure rate of new products in Canada, Herzog suspected that store would be willing to carry one or two brands of coffee pods Herzog was unsure of the best wholesale nd retail selling price to recommend Distribution: Most products were d elivered to retailers via warehouse distribution; which essentially made Kraft responsible for delivering all merchandise to the customers’ warehouses. From there, retailers then distributed the goods to individual stores Retailers were responsible for stocking products, refilling shelf space, maintaining inventories, and maintaining displays—services for which Kraft paid in excess of $200,000 for national listing fees. Their system eliminates the need for Kraft to constantly monitor and track inventories, distribution, and stock The alternative was to use direct-to-store-delivery (DSD). This system would require Kraft to be responsible for delivering merchandise to individual stores, holding inventories, and restocking shelves Kraft used this method for its Mr. Christie cookie products; by creating a joint DSD program with Mr. Christie, it would enable Kraft to lower overall cost for coffee pod distribution to approximately $150,000 by reducing supply chain expenses and minimizing inventory holding costs DSD would also allow Kraft to control product displays, ensure superior product freshness, improve customer service, collect insight from retailers, and sidestep warehouse capacity restraints. 40% of all coffee makers were sold in November and December, DSD would also provide Kraft with speed to market during this period Herzog was not convinced that DSD was the way to go. He didn’t feel the company would be able to maintain the DSD approach if coffee sales increased significantly in the future due to limited space in its distribution center and a limited delivery truck fleet Company SWOT analysis Strengths: North America’s largest food and beverage company and number two player in the world Operations in more than 155 countries One of the strongest brand portfolios among global consumer packaged goods players 50- $100-million brands; 5- $1-billion brands Strong reputation for developing innovative new products and food applications 32% market share in Canadian coffee market The company’s Maxwell House line was Canada’s top retail brand of roast and ground coffee; while Nabob was the leader in Western Canada and number two nationally. Resealable bags for fresher coffee Weaknesses: Limited budget for launch of coffee pod Entered the Canadian market years after Senseo had already established themselves as the leader in coffee pod production; selling three billion pods in the first three years. Price of coffee pod system Lack of proper advertising and promotions Opportunities: The company is already a leading producer of coffee in Canada, so they have a greater opportunity to appeal to loyal Kraft brand consumers with their product If the company would choose to target a market different than their competitors, they could gain strength on other markets such as college students. Switch to DSD distribution Threats: Entering the Canadian market before receiving results from North American launch Canadian grocers enjoy margins of 20 to 30 percent, but Herzog believed margins of 35 percent would be needed as an incentive to list Kraft’s coffee pods Use of warehouse distribution

CVS business proposal Essay

Introduction In the United States, CVS is the largest pharmacy retail organization. This company operates over 6100 retail stores and specialty stores countrywide and has employed over 170,000 workers. There is a necessity of offering a wider range of prescription medication options and selections system-wide in a struggle for serving the consumer base of CVS Pharmacy more consistently and effectively. The purpose of this paper is to select a more realistic good or service for an existing industry. The paper will identify the market structure, along with elasticity of the product and will also include the way the pricing will relate to elasticity of the product. Furthermore, the paper will include the way the changes in the quantity supplied as a result of the pricing decisions will affect marginal cost and marginal revenue. Moreover, the paper will focus on the non-pricing strategies, and will explain the way the changes in the business operations could alter the mix of fixed and variable costs in line with the strategy. Market Structure The market structure of CVS Pharmacy is an oligopoly. It is a market structure in which a small number of organizations sell either differentiated or standardized products in which other organization’s entry is difficult. In this market structure, the control of the firm is limited over price of the product due to mutual interdependence (with the exception of when there is conspiracy surrounded by the organization) and in which there is a non-pricing rivalry (McConnell and Brue, 2004). The oligopoly turn out is the most common structure of big -business as the establishment of trust was limited in the United States. Evasion of pricing rivalry has turned out to be nearly automatic with four or five larger firms accountable for most of the output of every industry. If an organization were to drop the prices, it is expected that their competition will do the same and all will undergo a lower profit. Conversely, it is unsafe for any singular firm to increase their prices as the others will hold the prices with the intention of gaining a share of the market. â€Å"The safest strategy is to never lower prices and raise prices only when there is abundant evidence that the other firms will also raise prices. When business conditions permit, the price leader will raise their prices with the expectation that others will follow (McConnell and Brue, 2004). Price Elasticity â€Å"Price elasticity tells how much of an impact a change in price will have on the consumers’ willingness to buy that item. If the price rises, the law of demand states that the quantity demanded of that item will decrease† (Jennifer Tuck, Chron Small Business, 2013). Price elasticity of demand indicates the decrease in the quantity demanded. Elastic-demand indicates that the consumers of the goods or service are extremely sensitive to a change in prices. Generally, a product which has numerous substitutes or is not a necessity has demanded elasticity. Elastic demand indicates that the customers of the product are not extremely sensitive to price alterations. Upon analysis of elasticity of pharmaceutical products, it is certain that pharmaceutical products cannot be considered as a necessity. Medication is considered to be a basic item, essential for the prevention and treatment of ailments and disease and, consequently, they have a particular, non-substitutive tenacity and thus are not a necessity. It indicates, consequently, that they cannot be considered as elastic. (Tom Vander Beken, 2007). While it is factual for some branded goods with little rivalry, the demand for more crowded beneficial classifications where there are generic equivalents or rival satisfying substitutes can be highly elastic. It indicates that changes in price are met in relation to the quantity with larger changes demanded. For pharmaceutical makers, the primary goal is to realizing the degree of price elasticity. Pharmaceutical makers, for better understanding price elasticity, utilize a range of methods for assessing price elasticity, comprising quantitative research, qualitative research, and retrospective data analysis assessing the effects of a number of levels on prescription demand (Brent L. Rollins, Matthew Perri, 2013). Marginal Cost & Revenue A way to determine the quantity of profit maximization is to conclude where marginal revenue equals marginal costs. Rather than computing the profit for all levels of sales; total revenue and total variable costs are considered. Marginal revenues and marginal costs are considered in a similar way like marginal profit, thus defining the amount of change for all sales’ levels (Huter, 2012, p.2). Pricing & Non-Pricing Strategies CVS needs to think through numerous elements impacting its’ business. Pricing strategies, rivals and their current products, consumer demands and suppliers are examples of these elements. For pricing strategies, CVS should consider closeouts, discounts, product bundle pricing, penetration pricing, geographical pricing, and membership or trade pricing. For non-pricing strategies, options comprise: enhanced service quality, longer opening hours, advertising, and extended warranties (Kimmons, n.d.). By pricing similar products in a different way they must focus on regional demographics because geographic pricing enables the maximization of profit. For promoting unique or new products at provisional price drops, penetration pricing is the most effective. Finally, bundle pricing and closeouts can be engaged when several seasonal goods need to be sold off to avoid a loss (Kimmons, n.d.). Enhanced service quality, longer hours and advertising needs to be included in the non-pricing strategies. Advertising grabs the attention of the consumer to the brand and engages them, making them conscious of promotions and sales. Longer hours enables the organization the opportunity to service more clients—â€Å"the fisherman with the biggest net catches the most fish†. In the end, the automated verification and dispensing systems’ implementation will boost the quality of the service, particularly in the pharmacy to enable more pharmacists to be able to counsel the patient and provide better customer service. Barriers to Entry In the retail pharmacy industry, cost is the main barrier to entry. Economies of scale, as an incumbent, enable CVS to purchase larger quantities at lower rates due to a longer relationship with suppliers because they are purchasing in bulk. These advantages allow CVS to lower prices while maintaining profit. New entrants would not be capable of adequately competing with the old firms and do not enjoy these same benefits (Anonymous, 2012). Current Global Economic Conditions In the past six months, global economic conditions have developed. Policymakers of advanced economy effectively resolved two of the major short-term threats to global activities—the threat of a sharp monetary reduction in the United States and a euro area breakup. In response, according to the latest World Economic Outlook of IMF, financial markets have rallied, and financial constancy has developed. In 2013, the report predicts real global growth of Gross Domestic Product of 3.3% on a basis of yearly average, almost the similar as the 3.2% growth perceived in 2012, and the International Monetary Fund anticipates the growth to increase to 4% in 2014 (Thomas Helbling, 2013). The Pharmaceutical Industry of United States is one of the supporters of the US Economy. It has been perceived that the Pharmaceutical Industry of the United States is developing quickly and is demonstrating no indications of slowing down. The growth of the pharmaceutical industry in the U.S. is also recognized as playing a very important part in the pharmaceutical industries around the world. Some experts have said that in the development of the United States’ pharmaceutical industries, media has played a key role. Experts have seen the major influence in the way the media has provoked health awareness among the people. Current Business Cycle’s Stage of the U.S. Economy Currently, the economy of the United States is in a stage of mid-cycle expansion. As indications of economic development seem to be gaining momentum, equity markets have solidly performed this year. In recent times, a boom in domestic energy and an increase in the housing market have been seen; while employment carries on to develop and grow. Early this year, the fiscal cliff’s resolution stopped a self-inflicted damage to the economy, letting development force to endure. â€Å"The index of US Leading Indicators—made up of 10 economic components that historically have had strong predictive power on GDP growth—also appears to confirm that growth remains intact.† (Matthew Rubin, 2013). However, current indications are becoming a reason for concern. The overdue impacts of payroll tax modification and monetary reduction through repossession has seemed to surprise financiers. Current Credit Market Conditions For consumers and for business loans, interest rates are lower this year compared to any other year. Credit exchange of U.S. government like discount, FFR and Prime rate are much lower. For example, there is a Prime rate of 3.25% and 10% more consumer loans are being given by the financial institutions. Still, loans for business are restricted and not given as easily as in the previous years. (â€Å"Beige book,† 2013) All these signs demonstrate that the market is starting to move and customers are beginning to buy and are content with the existing economy. CVS Pharmaceutical can invest in the market on this uptick by marketing with intention of attracting more customers. Conclusion The market structure of the CVS Pharmacy is an oligopoly. It is a market structure in which a small number of organizations sell either differentiated or standardized products in which other organization’s entry is difficult. Price elasticity of demand indicates the decrease in the quantity demanded. Elastic-demand indicates that the customers of the service or good are extremely sensitive to change in prices. CVS needs to think through numerous elements impacting its’ business so they may run smoothly. If CVS modifies the way they do business, they can impact their bottom line in many ways. In the past six months, global economic conditions have developed. Policymakers of advanced economy effectively resolved two of the major short-term threats to global activities—the threat of a sharp monetary reduction in the United States and a euro area breakup. The Pharmaceutical Industry of United States is one of the supporters of the US Economy. It has been perceived that the Pharmaceutical Industry of United States is developing speedily and is demonstrating no indications of lowering down. Currently, the economy of United States is in a stage of mid-cycle expansion. As indications of economic development seem to be gaining momentum, equity markets have solidly performed this year. References Anonymous. (2012). What Are Barriers to Entry, Retrieved from http://www.wisegeek.com/what-are-barriers-to-entry.htm Board of Governors of the Federal Reserve, Twelfth District–San Francisco. (2013). Beige book. Retrieved from website: http://www.federalreserve.gov/monetarypolicy/beigebook/beigebook201304.htm?san_francisco Brent L. Rollins, Matthew Perri, 2013 Pharmaceutical marketing, Jones & Bartlett Publishers, 01-Feb-2013 Huter, S. (2012). How to Calculate the Profit-Maximizing Quantity, Retrieved from http://www.ehow.com/how_6713701_calculate-profit_maximizing-quantity.html Kimmons, R. (n.d.). Pricing Vs. Non-pricing Strategies. Retrieved from http://smallbusiness.chron.com/pricing-vs-nonpricing-strategies-14166.html Matthew Rubin, 2013, Director of Investment Strategy, Strategic spotlight, an update to economic business cycle, retrieved from: http://www.btinvest.com.sg/experts-views/strategic-spotlight-an-update-on-the-global-business-cycle/ McConnell, C. R., Brue, S. L., & Flynn, S. M. (2009). Economics: Principles, problems, and policies (18th ed.). Boston, MA: McGraw-Hill Irwin. McConnell, C. and Brue, S. (2004). Economics: principles, problems and policies, 16 ed. McGraw-Hill Companies Jennifer Tuck, Chron Small Business, 2013, Retrieved from http://smallbusiness.chron.com/relationship-between-price-elasticity-total-revenue-24544.html Tom Vander Beken, The European Pharmaceutical Sector and Crime Vulnerabilities, Maklu, 01, Jan, 2007 View as multi-pages